A study by the IBISWorld industry research company showed that vegan food sales in New Zealand have risen sharply over the past five years, and large food manufacturers are increasingly introducing various innovations in order to keep up with demand by introducing their products.

However, according to the researchers, as the cost of meat and international meat exports continue to rise, the growing demand for vegan products poses a growing threat to the New Zealand meat and dairy industries.

“Food quality is also growing rapidly, and high-quality vegan alternatives to meat and dairy products are constantly being produced,” said James Caldwell, IBISWorld Senior Analyst. “For example, last month Unilever released a vegan alternative to its Magnum ice cream products, which has already received a lot of local attention,” the analyst continued.

According to him, the rising cost of meat in New Zealand increases the demand for vegetable products. “Over the past decade, prices for meat and dairy products in New Zealand have increased dramatically, which has limited the demand of local consumers for these products. The lack of domestic demand also forced many manufacturers to move to foreign markets to sell their products. ”

James Caldwell said that the rising cost of meat in New Zealand has contributed to increased demand for herbal products, which are becoming increasingly competitive in price with meat and dairy products.